We build healthy reputations
Highland Marketing was established in 2002 with a charter to be different from traditional agencies. Our founding aims were to provide integrated campaigns operating across all aspects of the marketing mix, and to focus on markets where we have deep expertise and experience.
Under the leadership of the original founders, Highland Marketing has become known for building strategic advantage for the most innovative healthcare and technology organisations.
Our approach is straightforward, we provide strategy and marketing services with a purpose:
- Enabling client success through great work, effective processes, and rigorous performance monitoring.
- Advancing healthcare by promoting innovation, engaging with the industry, and providing thought leadership.
- Inspiring excellence with continuous learning and effective use of technology and automation.
Contact Highland Marketing now to talk about building your reputation.
Our principles
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Focus on health and careWe have built our business working with organisations who use technology to improve healthcare.
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Guide by expertiseWe add value to by providing independent advice based on our understanding and expertise.
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Execute through partnershipWe work with clients as an integral part of their team.
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Measure by resultsWe know that results count and measure our success by client impact.
Meet the team
Mark Venables
Founder and CEO
Susan Venables
Founder and Client Services Director
Lyn Whitfield
Content Director
Jon Salmon
Senior Account Director
Myriam McLoughlin
Senior Account Director
Matthew D'Arcy
Senior Communications Consultant
Tara Leishman
Account Manager
Debra Hollis-King
Finance Manager
Gregor MacKenzie
Digital Lead
Sarah Gibson
Executive Assistant
+7
Sales
Acceleration
Specialists
+5
Senior Comms Associates
Our advisory board
Jeremy Nettle
Industry Advisor
Cindy Fedell
Healthcare CIO
Andy Kinnear
NHS Advisor
James Norman
Industry Advisor
David Hancock
Health, Tech and Life Sciences Advisor
Nicola Haywood-Cleverly
NHS Advisor
Rizwan Malik
NHS Advisor
Neil Perry
NHS Advisor
Ian Hogan
NHS Advisor
Ravi Kumar
Industry Advisor
Jane Brightman
Industry, Social Care Advisor
Natasha Phillips
NHS Advisor
Industry associations
Highland Marketing is an active member of various industry associations, including techUK, AXREM and the ABHI, which aligns us with other leading healthcare technology organisations, ensuring we stay at the forefront of industry developments and best practices, enhancing our ability to serve clients in these dynamic sectors.
Corporate social responsibility
Highland Marketing’s role in the Silicon Cup Regatta is a testament to our belief in responsible corporate citizenship. Our support across event marketing and communications helps drive the event’s success, and helps to contribute significantly to charitable causes.
Join the team
Highland Marketing is one of the foremost and prolific marketing communications and PR agencies in the field of healthcare and technology. Our clients include successful IT vendors, digital health companies and public and private healthcare providers.
The culture of Highland Marketing reflects our relentless pursuit of excellence for our clients, the highest professional integrity and a collaborative approach to relationships. With flexible working arrangements and supportive leadership, Highland Marketing is the place to realise your potential.
Our team culture is friendly, collaborative and fun with an emphasis on high standards of professionalism and client service.
Account Director
Account Director
Full remote working
£competitive salary (DOE), private health, gym membership, health and wellbeing portal and pension
We have a varied and exciting opportunity for an engaging and enthusiastic account director (AD) with B2B agency experience and ideally with some experience of the healthcare and/or health tech landscape. We are looking for an individual to create and execute bold and innovative account strategies and grow client revenues. The AD will take the lead with clients, providing insightful and creatively led expertise across marketing communications, PR and social media campaigns, connecting customers with brands and engaging and building advocacy at all times. Critical to the role is the ability to lead, manage and develop capable and resilient account teams with the determination and energy to excel.
Specific responsibilities include:
- Creating and executing client account strategies – demonstrating deep understanding and insight into clients’ strategic goals and exceeding expectations.
- Taking the lead with clients from day one, delivering innovative marketing communications, PR and other content and media campaigns.
- Maximising revenues from existing client accounts.
- Supporting client proposal development and presentations.
- Engaging effectively with internal stakeholders, including content and design leads, working collaboratively across the organisation.
- Leading, managing and developing account teams.
Strong candidates will have:
- Previous experience and/or strong interest in health tech/healthcare sectors or close equivalent.
- Experience of executing strategic marketing communications and PR plans.
- Success in building and maintaining strong client relationships while delivering projects to the highest standard, on time and to budget.
- Strong understanding of digital marketing across social, content, PR, media and campaign led marketing projects within a B2B environment.
- Experience of leading and developing capable and resilient teams and individuals; setting direction, strengthening capability and coaching for performance.
- Ability to work collaboratively with internal and external stakeholders.
- Ability to spot business development opportunities and network effectively to grow existing client revenues and work on new business opportunities.
Closing date for applications: Friday 8 April 2022
Account Manager
Account Manager
Full remote working
£competitive salary (DOE), private health, gym membership, health and wellbeing portal and pension
As an Account Manager you will be responsible for delivering HM’s portfolio of services to clients, providing insightful and creatively led expertise across marketing communications, PR and social media campaigns, connecting customers with brands and engaging and building advocacy at all times. You will have experience of working in an agency environment, able to balance the achievement of client outcomes with commercial matters. You will welcome collaboration with other team members as well as working across a broad range of client accounts. Interpersonally, you will have the self-awareness to engage and influence effectively at all levels of seniority.
Specific Responsibilities include:
- Developing and implementing creative account strategies and campaign plans in response to client briefs with evidence of ‘thinking outside the box’.
- Identifying opportunities to offer advice and services based on insightful analysis of client issues
- Proactively delivering high quality coverage for PR campaigns and results for social media campaigns
- Supporting other client teams as appropriate, for example client coverage, research work, social media actions, website updates, proofing and so on.
- Identifying new opportunities within the client base.
- Building and nurturing effective working relationships with journalists, industry influencers and organisations as well as developing new contacts where appropriate.
- Contributing to the production of new business proposals/pitches and participate in presentations as necessary.
- Supporting growth of the HM brand and portfolio of services and the development of the HM website
Experience, skills and competencies you will have:
- Experience of B2B and working in an agency environment
- Knowledge of and interest in the healthcare and health tech sectors; you are up to date with key developments in the sectors
- Relationship management; you are interpersonally strong and can build reciprocal relationships
- Effective presentation / public speaking; you are confident, engaging, and self-aware
- Ability to think strategically and tactically
- Project management; you are highly organized, flexible and responsive and can manage multiple projects
- Budget and resource management for client accounts
- Strong knowledge of both traditional and digital media landscapes.
- Strong written communication across a variety of materials, for example, website copy, client quotes, blogs, news releases, opinion articles, case studies, proposals
Personal qualities and attributes you will demonstrate:
- Interest in staying up to date with emerging PR/marketing/social media techniques.
- You can contribute effectively to Highland Marketing’s team culture, collaborating and supporting as required, developing others’ skills; you are a team player
- Commercially astute; you are interested in contributing to the wider HM business
- You are self-motivated, with the drive and determination to achieve and succeed; you will go ‘above and beyond’ and are not afraid to use your initiative
- Resilient; you are able to quickly overcome obstacles and challenges
To apply, please send your CV and a covering letter to Mark Venables, CEO at markv@highland-marketing.com.
No agencies please.