Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Highland Marketing Blog Interview: Will Smart The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its NHS installed base and discusses what the future holds for healthcare technology. Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 It’s going to be quite a handover… It’s going to be quite a handover… Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should – mean for health tech. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Take me back to the ocean After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat out this September. Take me back to the ocean Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion
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Staff at @UHNM_NHS can pay tribute to colleagues lost to #Covid with memory trees, supported by @UHNMCharity The ch… https://t.co/SQOS3R78sm
. @royalmarsdenNHS is the latest trust to announce that it will use the #Epic #EPR. Will work with @GreatOrmondSt,… https://t.co/JON14r8wri
“We need to know more about who is going to develop standards going forward and what the role of industry will be.”… https://t.co/bW5OkIURPy
What can #healthcare organisations do to prepare for a #cyber attack? Paul Charnley #digital lead @C_MPartnership t… https://t.co/gwK6t1tQtZ
“We know what it takes to drive a conversation about business transformation that is enabled by technology.”… https://t.co/Hi8phOklHI
. @RCGP urges government to implement a five-point #SoSforGeneralPractice programme to make sure there are enough… https://t.co/GKOSBkChp5
East Kent Hospitals @EKHUFT tries out #Bluetooth digital patient tracking, using tech from @my_sphera, @health1techhttps://t.co/MLMYDdX6wp
#HealthTech news in the Healthcare Roundup newsletter: @NHSDigital creates data uses register; @CHIEnews moves to… https://t.co/9LBCZPcUSp
#NHS news in this week's Healthcare Roundup newsletter: Amanda Pritchard becomes chief executive of @NHSEngland; se… https://t.co/3PTKnOBJen

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Blog, analysis and interviews

Health Chat with Roy Lilley and Sir Simon Stevens

The outgoing chief executive of NHS England spoke to Roy Lilley in his regular interview slot for the Institute of Health and Social Care Management. The wide-ranging discussion covered the Covid-19 pandemic, the NHS Long...

Interview: Will Smart

The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its...

It’s going to be quite a handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should –...

A huge task ahead: @NHSConfed #NHSReset

This year’s NHS Confederation conference saw health and care leaders facing up to a huge agenda: more Covid on top of a recovery programme and a shift to integrated care. The big questions: will the...

Take me back to the ocean

After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...

The impact of Covid on health tech: one year on

The Highland Marketing advisory board held two discussions of the impact of the Covid-19 pandemic on the adoption of healthcare technology in 2020. A year on, it asked whether there was “no going back”; or...
Highland Marketing PR Wire

New staff reflective gardens and free media services for patients at UHNM

Highland Marketing WiFi SPARK release - 4 August 2021
Patients at the University Hospitals of North Midlands NHS Trust can access free media services, and staff can now spend breaks in a reflective garden with a ‘memory tree’, paid for by the trust’s charity. Awareness of the charity and its aims are being promoted on the homepage of the SPARK Media platform by WiFi SPARK.
Coverage: NR Times

Hampshire and the Isle of Wight’s Care and Health Information Exchange completes move to Orion Health platform

Highland Marketing Orion Health release - 26 July 2021
One of the oldest and most extensive shared care records in England is now looking forward to the next chapter in its development to support patients across Hampshire and the Isle of Wight

Fujitsu announces support of AWS for Health initiative.

Highland Marketing Fujitsu Health release - 22 July 2021
Global systems integrator brings Epic in the Cloud to NHS trusts and UK healthcare organisations. Unique offer created to deliver a smoother, faster electronic patient record implementation, with easier consumption of Epic upgrades, and maximum efficiencies for customers

Gemserv Health helps Liverpool Women’s to protect its network with a modern, software defined segmentation approach

Highland Marketing Gemserv release - 5 July 2021
Specialist trust uses Guardicore Centra Security Platform to protect servers running legacy operating systems. Proof of concept and roll-out at the trust is part of a wider cyber security programme run by Gemserv Health for the Cheshire and Merseyside Health and Care Partnership.

Scottish health and care professionals given access to COVID-19 vaccine status through Orion Health Shared Care Record

Highland Marketing Orion Health release - 28 June 2021
Project commissioned by the Scottish Government enables health and care professionals to access vaccine information held in a National Clinical Data Store through the Shared Care Record.

Orion Health solutions listed on latest NHS London Procurement Partnership framework

Highland Marketing Orion Health release - 10 June 2021
NHS organisations given flexible route to access the latest shared care record, patient portal and AI technology
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