Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

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Worcestershire is trialling automated calling to validate its #NHS #waitinglist.
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Five NHS trusts in Surrey and Sussex to transform patient diagnostics with Sectra imaging system

Highland Marketing Sectra release - 12 January 2022
Seamless radiology imaging access across hospitals, improved access to specialists, faster informed decisions and enhanced care for patients, are just some benefits expected in a new agreement between an NHS consortium and medical imaging technology partner Sectra.

Tallaght University Hospital upgrades pathology systems and goes live with the CliniSys Integrated Clinical Environment (ICE)

Highland Marketing CliniSys release - 2 December 2021
Major Dublin teaching hospital rolls out order communications and results reporting as part of a digital transformation project

WiFi SPARK spreads festive cheer with three days of free TV for NHS patients

Highland Marketing WiFi SPARK release - 29 November 2021
Trusts and health boards with Hospedia bedside entertainment and communications units will be able to give patients free access to the programmes they love on Christmas Day, Boxing Day, and New Year’s Day  

Tech helps GPs reduce diabetes and stroke incidence through improved antipsychotic prescribing

Highland Marketing First Databank Europe release - 9 November 2021
New AHSN analysis of how NHS primary care prescribers use medicines optimisation solution FDB OptimiseRx, shows substantial clinical benefits and financial impact around reducing antipsychotic medicines for at risk patients. A return of £1.20 for every £1 invested was calculated from the impact of just three of more than 4,800 prescribing messages.