Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
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Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

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A series of #healthtech webinars by @health1tech starts today. First up at 11am is @DHCWales followed with sessions… https://t.co/hSxkJjeyLH
Top tips for picking up the pace on #digital adoption from @VisionableG today via @nhenews 👏 https://t.co/E9OYoAY8mM
How do we maintain the #digital momentum that we saw in the #NHS during the #Covid19 pandemic? @VisionableG has bee… https://t.co/AKVWlNBbk3
Morning all. With all the focus on integrated care systems #ICS, significant changes to #NHS trusts / providers has… https://t.co/U4TvprLGzP
#HTNNow by @health1tech begins tomorrow at 11am. Find out about innovations in #healthtech including #digital solut… https://t.co/a2bFytjnYs
#HealthTech news in this week's #newsletter: @AdaLovelaceInst and @HealthFdn say #Covid19 developments worsened the… https://t.co/HGYp9bFbnY
#NHS news in this week's #newsletter. The #Covid19 vaccine roll-out continues; experts debate a #fourthwave and… https://t.co/ZGxeD89guM
The importance of a #digital #health platform and how that can make #data useful to clinicians will be the subject… https://t.co/06WZJ5NlBs

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Blog, analysis and interviews

Digital Health ReWired, rewired

The big health tech show of the year moved online for the first time, running dozens of keynotes, roundtables, and lightening talk video presentations over five-days. Lyn Whitfield dipped in and out of the highlights, to take...

Budget analysis: all hat and no rabbit

Chancellor Rishi Sunak delivered a Budget last week that was widely trailed in slick videos released on social media. Unfortunately, it did not impress NHS think-tanks and unions, who were hoping for a recovery plan and action...

HealthChat with Jon Hoeksma

Roy Lilley’s latest interviewee was the editor of digitalhealth.net. The two feisty performers covered a lot of ground, from the National Programme for IT to the likely fate of NHSX. Highland Marketing listened in.   Jon Hoeksma...

HM interview: Jane Brightman – ‘Please don’t let social care get left behind on tech’

The pandemic has advanced tech for social care and momentum is building for integration and information sharing. But there is still a lot to do, says Jane Brightman at the newly named Institute of Health and Social Care Management....

Matthew Gould: September is only the first chapter for shared care records

The chief executive of NHSX told delegates to the IHSCM’s Integrated Care Conference what to expect as shared care records become mandatory in 2021. Matthew D’Arcy reports.   A momentary glance at NHSX’s website tells you the organisation’s mission within seconds:...

Interview: Tom Russell and Leontina Postelnicu from techUK

TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems...
Highland Marketing PR Wire

East Lancashire signs deal for early warning technology from Alcidion

Highland Marketing Alcidion release - 24 March 2021
East Lancashire Hospitals NHS Trust is to work with smart health tech provider Alcidion to provide vital tools to help thousands of staff enhance patient safety.

Elisabeth-TweeSteden Hospital selects uPerform to provide in-application training for their EHR

Highland Marketing Ancile release - 9 March 2021
uPerform supports healthcare organizations' hybrid learning strategy with digital training and support available to the entire clinical workforce, through integration with Epic.

Joined Up Care Derbyshire starts shared care record journey with Orion Health

Highland Marketing Orion Health release - 1 March 2021
Integrated care system sets ambitious targets to go-live with a new shared care record in March and deliver the government’s minimum viable solution by September

Patients at West Suffolk NHS Foundation Trust get free online entertainment services

Highland Marketing WiFi SPARK release - 26 February 2021
West Suffolk NHS Foundation Trust is giving patients free online entertainment services provided by WiFi SPARK. TV, radio, games, newspapers, magazines and hospital services will be accessible from any internet-enabled device, to help improve patients’ time on wards.

26,000 falls may have been prevented after GPs used prescribing tech to change drugs for at risk patients

Highland Marketing First Databank Europe release - 17 February 2021
GPs and other NHS prescribers may have helped avoid tens of thousands of falls amongst the elderly after using prescribing decision technology FDB OptimiseRx to deliver guidance on avoiding adverse drug side effects, an Academic Health Science Network study suggests.

C2-Ai appoints top healthcare and pharma experts Bewick, Porkess and Bonnette

Highland Marketing C2-Ai release - 16 February 2021
Mike Bewick, England’s former deputy medical director, international healthcare advisor Dr Jim Bonnette, and Dr Sheuli Porkess, the former director of research, medical and innovation at ABPI, join the advisory board at clinical data analytics provider C2-Ai.