Read our blog to see who was shortlisted and why Bolton NHS Foundation Trust and won for their work during the Covid emergency. Highland Marketing Blog The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT market; and new opportunities for vendors. Silvia Piai Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog The arrival of the novel coronavirus was shocking, but it had a positive impact on the uptake of technology in the NHS. Now, as the health service prepares for winter and a ‘reset’ next spring, that positive impact is still being felt, but the market has become more complex. Health tech communications in the second wave of Covid-19 – and beyond Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
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Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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. @boltonnhsft deployed #AI from @qure_ai to help medics read chest x-rays to speed up #Covid19 diagnosis and treat…
Discover the best in #healthtech innovation & #digital #health solutions as @health1tech reveals the winners of its…
From #generationdigital to the vulnerability index. Very real and humbling stories from @MichaelAdamson5
Interesting to hear how the @BritishRedCross is working on #digitalexclusion as part of its efforts to tackle vulne…
We need to "look at people as human beings" @MichaelAdamson5 @BritishRedCross tells @RoyLilley. A third of care tak…
'We have shown how it is possible to find money in a crisis, finding it after may be difficult,' says…
A brilliant afternoon at the #IntegratedCare conference hosted by @jonwilksTNT of @IHM_tweets. Inspiring speakers a…
#Mentalhealth is a big concern leaders have for their teams working through the pandemic, not just during it, but o…
How can #health and #socialcare be better integrated? A big questions with lots of avenues to consider. We're curre…

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Blog, analysis and interviews

Artificial intelligence in the real world

The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to...

Six tips for health tech sales and communications in 2021

Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of...

Highland Marketing’s review of the year, 2020

There are no prizes for guessing what has dominated the news this year. Once the novel coronavirus arrived in the UK in the spring, it disrupted the economy, the NHS, its suppliers, and the lives...

Guest interview: Silvia Piai

The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT...

Health tech communications in the second wave of Covid-19 – and beyond

The arrival of the novel coronavirus was shocking, but it had a positive impact on the uptake of technology in the NHS. Now, as the health service prepares for winter and a ‘reset’ next spring,...

Getting the NHS ready for digital

The Highland Marketing advisory board wanted to discuss how health and care organisations can make sure they are ready to implement technology and get the best use out of it. Who better to lead the discussion than James Freed, chief information officer for Health Education England?
Highland Marketing PR Wire

First NHS trust and Sectra achieve rapid go-live in Greater Manchester patient diagnostic imaging initiative

Highland Marketing Sectra release - 11 January 2021
The Pennine Acute Hospitals NHS Trust has become the first of eight NHS trusts to deploy a state-of-the-art imaging IT solution from Sectra that is transforming how clinical staff examine crucial patient images.

The Institute of Healthcare Management calls for openness and honesty about NHS capacity as sickness absence soars

Highland Marketing Institute of Healthcare Management release - 8 January 2021
The UK’s leading, independent, membership body for health and social care managers says politicians and policy makers must level with the public as one in five poll respondents say more than 15% of staff are now off sick or isolating

CliniSys launches laboratory information management system for genomic laboratories

Highland Marketing CliniSys release - 7 January 2021
Leading LIMS provider brings GLIMS Genomics to the UK to support the rapid expansion of genomic testing

Patients and charities to benefit from additional free media services in Christmas offer to hospitals

Highland Marketing WiFi SPARK release - 2 December 2020
Hospital radio, interviews with iconic musicians, BBC archives and more than 600 healthcare information videos are among the services that patients will be able to access free of charge in hospitals that are signed up to WiFi services by WiFi SPARK. Hospital charities will also benefit from being supported on the SPARK Media platform, in a drive to help boost funds and raise awareness.

Remote patient technology helps reduce hospital admissions and cares for patients at home

Highland Marketing Docobo release - 30 November 2020
Liverpool, Monday 30th November 2020 - Remote patient technology is helping reduce pressure on hospital beds on Merseyside by offering COVID-19 patients the opportunity to be monitored and cared for in their own homes via a new initiative.

CliniSys and Software Testing Solutions form innovative partnership to deliver streamlined and automated software testing services to the UK

Highland Marketing CliniSys release - 25 November 2020
CliniSys Group, the market leading laboratory information management system (LIMS) supplier for pathology labs in the UK and Europe, has formed a partnership with Software Testing Solutions (STS), the leader in automated testing solutions for the clinical laboratory.