Highland Marketing Blog Pat Symonds In the wake of the Covid-19 ventilator challenge, Formula One’s chief technical officer Pat Symonds tells Matthew D’Arcy why motorsport has more to offer healthcare. Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog Our latest blog explores the rapid changes that are being made to health tech as Covid-19 hits, what they mean for marketing and PR, and how we can support vendors and providers. Read it now. Health tech communications for the crisis – and beyond Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Highland Marketing Blog No trust is an island: digital maturity for health and care economies At its January 2020 meeting, Highland Marketing’s advisory board talked to Professor Graham Evans about how North Tees and Hartlepool NHS Foundation Trust has reached HIMSS 5 – and how he hopes to progress digital maturity across the North East and North Cumbria integrated care system. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
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Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

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We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

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We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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@Lloyd_Humph @SilverCloudH examines lessons learnt from #COVID19 for managing #mentalhealth services in a #pandemichttps://t.co/gRKXzoT21G
.@BCPathology has pushed ahead a major initiative to digitally connect its laboratory network - @DudleyGroupNHS,… https://t.co/uKi9KBULX5
. @digitalhealth2 reports another #NHS trust pushed out e-obs, #NEWS2, and care co-ordination during #Covid19 (… https://t.co/bCdxp6nZOc
. @HSJnews is reporting on a speech by Simon Stevens from @NHSEngland: still hoping for legislation to give integra… https://t.co/0xMGTBGA4K
Having some down-time this Sunday? Catch up with the #NHS and #HealthTech in the Healthcare Roundup newsletter. Rea… https://t.co/oMqOzLj6L5
#HealthTech news in this week's Healthcare Roundup newsletter: @CliniSysGroup helps @BCPathology go live with… https://t.co/jFNQ6eP2Gc
It’s an eventful week in the Healthcare Roundup newsletter as the Treasury scrapped the Budget, the prime minister… https://t.co/4yuLaZofL3
Before implementing Visionable in @NHSEastEngland, fewer than 5% of patients eligible for thrombolysis received tre… https://t.co/6PMsa166ek

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Blog, analysis and interviews

#HealthTechToShoutAbout: our shortlist

More than 120 entries were submitted to the Health Tech Newspaper’s Health Tech Awards 2020, and our advisory board has whittled them down to a shortlist of six for the #HealthTechToShoutAbout category. Chair Jeremy Nettle...

Guest interview: Pat Symonds – ‘The NHS has not seen the last of Formula One’

Following the Covid-19 ventilator challenge, Formula One’s chief technical officer Pat Symonds tells Matthew D’Arcy why motorsport has more to offer healthcare. Pat Symonds is not a name that you might traditionally associate with healthcare....

Advisory board debate: getting digital inclusion onto the health and care agenda

The rapid deployment of healthcare technology has been one of the most commented features of the NHS’ response to the coronavirus pandemic. Yet a significant minority of patients cannot benefit from new, digital services; and...

Covid-19 – the starting grid of cross industry collaboration?

The worlds of Formula One, the NHS and technology all responded in new ways to Covid-19. Specialists in each of these fields shared their learnings in a recent webinar hosted by Highland Marketing and techUK....

Highland Marketing and TechUK webinar: Preparing for future public health crises – could tech play a bigger role?

As the health tech industry assesses the emerging lessons from the Covid-19 pandemic, Highland Marketing and TechUK organised a webinar to explore the impact of technology on healthcare, the challenges and barriers to change, and...

Guest interview: Hassan Chaudhury

The digital health lead at the Department of International Trade’s Healthcare UK, attended a meeting of the Highland Marketing advisory board to discuss the challenges faced by new entrants to the health tech market. He...
Highland Marketing PR Wire

Black Country Pathology Services delivers lab network ‘in adversity’

Highland Marketing CliniSys release - 24 September 2020
Programme continues hub and spoke project and CliniSys IT deployment despite Covid-19. WinPath Enterprise is being deployed as a single laboratory information system to support standardisation across the network. Black Country Pathology Services has pushed ahead with a major initiative to create a laboratory network to serve four trusts and delivered a successful go-live for its CliniSys laboratory information system despite the coronavirus emergency.

South London and Maudsley continues tradition of innovation by deploying Ox-ehealth’s Digital Care Assistant

Highland Marketing Oxehealth release - 11 September 2020
Eileen Skellern 1 ward uses optical sensor technology to improve patient safety and monitor the physical health of patients

Health tech innovator Hospify expands support to GP surgeries and pharmacies with launch of new web app

Highland Marketing Hospify release - 10 September 2020
Thousands of NHS professionals downloaded the Hospify messaging app to securely communicate with each other and patients during Covid-19, and a new Web App will support remote coordination for many more.

Broadmoor Hospital rolls-out state of the art technology

Highland Marketing Oxehealth release - 8 September 2020
West London NHS Trust’s new state of the art hospital has installed Oxehealth’s Digital Care Assistant (DCA) in every room of its new hospital. The use of Digital Care Assistant further enhances Broadmoor's inpatient mental health care, reinforcing its commitment to provide both patients and staff with the most advanced technology available to improve safety and promote wellbeing.

Alcidion formally launches Miya Precision as a new kind of technology for the NHS

Highland Marketing Alcidion release - 7 September 2020
NHS organisations are being offered a new kind of technology that will advance digitalisation, alleviate the pressure faced by busy healthcare professionals and orchestrate digital strategies across regions. A new type of technology for the NHS is expected to help re-energise the healthcare IT market, following the formal UK launch of Miya Precision by smart health tech company Alcidion.

Newly merged CCG expands tech support to improve practice prescribing

Highland Marketing First Databank Europe release - 25 August 2020
Norfolk and Waveney Clinical Commissioning Group to support prescribers to improve the  quality and safety of prescribing through deploying prescribing decision technology FDB OptimiseRx. A newly merged clinical commissioning group responsible for planning and buying local health services for more than a million patients, has signed a new agreement to support primary care prescribers to improve quality and patient safety.
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