Read our blog to see who was shortlisted and why Bolton NHS Foundation Trust and Qure.ai won for their work during the Covid emergency. Highland Marketing Blog ‘no going back on positive change’ The Covid-19 emergency has had horrendous effects on society and healthcare. But now we owe it to the people who have suffered to cement positive changes into future health and care services, says Roy Lilley. He speaks to Matthew D’Arcy ahead of Fab Change Day 2020. Roy Lilley Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog The arrival of the novel coronavirus was shocking, but it had a positive impact on the uptake of technology in the NHS. Now, as the health service prepares for winter and a ‘reset’ next spring, that positive impact is still being felt, but the market has become more complex. Health tech communications in the second wave of Covid-19 – and beyond Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
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takes to the G Cloud
We have secured a place on G Cloud 12,
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Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Blog, analysis and interviews

Health tech communications in the second wave of Covid-19 – and beyond

The arrival of the novel coronavirus was shocking, but it had a positive impact on the uptake of technology in the NHS. Now, as the health service prepares for winter and a ‘reset’ next spring,...

Getting the NHS ready for digital

The Highland Marketing advisory board wanted to discuss how health and care organisations can make sure they are ready to implement technology and get the best use out of it. Who better to lead the discussion than James Freed, chief information officer for Health Education England?

The big picture on NHS IT: what’s been happening through Covid-19?

There has been a rapid uptake of remote working and virtual consultation technology during the coronavirus pandemic, but that has left important areas of NHS IT untouched. Lyn Whitfield asks what has been happening to...

HealthChat with Alastair McLellan

The editor of the Health Service Journal was in Roy Lilley’s virtual hot seat in November. He looked back over almost 20 years’ of editing the NHS’ most prestigious policy and management journal, ranked the...

#HealthTechToShoutAbout: our 2020 winner!

This year’s HTN Awards attracted more than 120 entries. Highland Marketing’s independent advisory board whittled them down to a shortlist and then a winner for the #HealthTechToShoutAbout category. And that winner is… This year’s HTN...

Seven fab sessions from the seventh Fab Change Day

The Academy of Fabulous Stuff took Fab Change Day online this year, and communications partner Highland Marketing was on hand to capture the highlights of an unmissable and moving event. The Academy of Fabulous Stuff...
Highland Marketing PR Wire

Remote patient technology helps reduce hospital admissions and cares for patients at home

Highland Marketing Docobo release - 30 November 2020
Liverpool, Monday 30th November 2020 - Remote patient technology is helping reduce pressure on hospital beds on Merseyside by offering COVID-19 patients the opportunity to be monitored and cared for in their own homes via a new initiative.

CliniSys and Software Testing Solutions form innovative partnership to deliver streamlined and automated software testing services to the UK

Highland Marketing CliniSys release - 25 November 2020
CliniSys Group, the market leading laboratory information management system (LIMS) supplier for pathology labs in the UK and Europe, has formed a partnership with Software Testing Solutions (STS), the leader in automated testing solutions for the clinical laboratory.

Alcidion expands partnership with NextGate to UK market

Highland Marketing Alcidion release - 25 November 2020
Melbourne, Australia – Smart health tech provider Alcidion Group Limited (ASX:ALC) has announced an expansion of its reseller agreement with NextGate to include the UK and Ireland.

VISIONABLE TO DEVELOP AMBULANCES OF THE FUTURE WITH £500k INNOVATE UK SMART GRANT

Highland Marketing Visionable release - 19 November 2020
The funds are being used to improve the capacity and capability of Connected Ambulances   

Severn Pathology works with CliniSys to develop IT for newborn screening and tissue typing services

Highland Marketing CliniSys release - 17 November 2020
Scientists based at Southmead Hospital in Bristol have helped to build new modules of WinPath Enterprise to handle heel prick tests and organ donor matching

Oxford Health chooses Better to revolutionise e-prescribing

Highland Marketing Better release - 17 November 2020
Second mental health global digital exemplar picks OPENeP as the best fit
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