Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog Our latest blog explores the rapid changes that are being made to health tech as Covid-19 hits, what they mean for marketing and PR, and how we can support vendors and providers. Read it now. Health tech communications for the crisis – and beyond Highland Marketing Blog Andrew Griffiths Andrew Griffiths became the first chief executive of the Federation for Informatics Professionals in Health and Social Care at the start of the year. He talks to Lyn Whitfield about its role in promoting professionalism and why this should be part of the debate about the future of health tech as the country and the NHS recover from Covid-19. Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Highland Marketing Blog No trust is an island: digital maturity for health and care economies At its January 2020 meeting, Highland Marketing’s advisory board talked to Professor Graham Evans about how North Tees and Hartlepool NHS Foundation Trust has reached HIMSS 5 – and how he hopes to progress digital maturity across the North East and North Cumbria integrated care system. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
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takes to the G Cloud
We have secured a place on G Cloud 11,
to support NHS digital communications

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, Marketing director, InterSystems

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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In this week’s #healthtech and #NHS news: 18,000 more #nurses than last year are now working in the @NHS; @ELHT_NHShttps://t.co/ifrWwy3KRI
It’s that time of the week again, our #healthcare roundup is here, this week: #Covid19 spending exceeded £32 billio… https://t.co/oPrGyDuJ7D
The @CCApharmacy are warning that people are at risk of missing flu jabs unless @GOVUK and @NHSEngland “urgently” c… https://t.co/zckzmRNW7j
Bold argument from Lynette Ousby at @alcidion on re-energising the #healthtech landscape https://t.co/OpxHQyazqi
.@S_J_Beattie praises 'phenomenal' @NIECRTEAM comprehensive patient record system as it celebrates 7 years; a credi… https://t.co/EKCJxk2QV4
Animated discussion on #digital inclusion in Q and A @techUK @HighlandMarktng webinar ‘Preparing for future public… https://t.co/j9iPZe5d7y
Considering lessons for #tech adoption @techUK @highlandmarktng webinar 'Preparing for future public health crises'… https://t.co/nlRBEXTPrM
Panel @techUK @HighlandMarktng webinar ‘Preparing for future public health crises’ explore how #tech is changing th… https://t.co/iquOVvX6M6
.@JamesTnorman opens @techUK @HighlandMarktng webinar ‘Preparing for future public health crises’ - could #tech pla… https://t.co/mGs8NsC5tt
Tune in to our webinar TODAY 12.30-13.30 with @techuk where panellists @JamesTnorman @CharlesAlessi @AlexandraEavishttps://t.co/mvU03s7Bzx
More than 85% of #primarycare #prescriptions in #England are now processed electronically, after a rise in use of t… https://t.co/LVmjHqwuxR

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Blog, analysis and interviews

Advisory board debate: how do we secure a ‘second wave of innovation’ post-Covid-19?

At its June meeting, Highland Marketing’s advisors discussed some of the challenges that face oversees companies, start-ups and scale-ups in accessing the health tech market; and how they might be overcome so they can play...

Guest interview: Nicola Haywood-Alexander

Nicola Haywood-Alexander is the latest member of the Highland Marketing advisory board. Lyn Whitfield talks to her about her career, the Tech4CV19 initiative, and why the NHS needs a new kind of partnership with health...

Tech4CV19: the Covid-19 initiative that is looking to the future

Tech4CV19 is a matchmaking service set up to put NHS leaders in touch with health tech suppliers during the coronavirus crisis, and to put health tech suppliers in touch with sources of business support. One...

Time to celebrate #HealthTechToShoutAbout

The closing date for entries to the HTN Awards 2020 is coming up. Highland Marketing is sponsoring the #HealthTechToShoutAbout category for the second year. So why should busy health tech teams be looking to enter?...

Highland Marketing advisory board: plan now to sustain Covid-19 health tech advances

In the first week of May, our independent advisors held their second discussion on the impact of the novel coronavirus on the uptake of NHS IT. They argued that a second wave of innovation is...

Guest interview: Andrew Griffiths on FEDIP

Andrew Griffiths became the first chief executive of the Federation for Informatics Professionals in Health and Social Care at the start of the year. He talks to Lyn Whitfield about its role in promoting professionalism...
Highland Marketing PR Wire

New imaging system allows radiologists to issue formal radiological reports from their home environment

Highland Marketing Sectra release - 8 July 2020
Staff have improved access to imaging from several trusts across the region as East Lancashire Hospitals NHS Trust goes live with Sectra’s Picture Archiving and Communication System

Somerset NHS Foundation Trust live with Better’s ePMA, OPENeP

Highland Marketing Better release - 25 June 2020
Trust advances its open IT strategy with a go-live of the Better e-prescribing and medications management solution in its surgical services. Somerset NHS Foundation Trust has gone live with its e-prescribing and medications management solution from Better. The trust, which was formed on 1 April 2020 when the Somerset Partnership and Taunton and Somerset NHS foundation trusts merged, is using OPENeP across its surgical services.

Digital mental health interventions have significant long-term impact on anxiety and depression recovery, suggests new research

Highland Marketing SilverCloud Health release - 16 June 2020
World’s largest “real-world” study published at time of increased anxiety from pandemic highlights long-term benefits and cost-effectiveness of iCBT in improving access to psychological therapy. Treating anxiety and depression with digital mental health therapy has a significant and long-term benefit for recovery, new research amongst NHS service users suggests. The research was undertaken by SilverCloud Health, the world’s leading digital mental health company, with the School of Psychology at Trinity College, the University of Dublin, and health economics analysis from the University of Sheffield.

SilverCloud partners with Northpoint Wellbeing to bring digital mental health support to young people as they return to school

Highland Marketing SilverCloud Health release - 10 June 2020
SilverCloud, the leading digital therapeutics provider, has partnered with mental health charity Northpoint Wellbeing to co-develop a new digital therapy programme to alleviate anxiety in young people. Coming at a time when children are returning to school and face huge uncertainty, it will be available for school clusters across the Leeds area and NHS Child and Adolescent Services Mental Health Services (CAMHS) in Calderdale. The programme is also being rolled out nationally to other NHS and education services.

NHS Trust revolutionises access to mental health services for young people, providing support with DXC Open Health Connect platform

Highland Marketing DXC release - 9 June 2020
North Staffordshire Combined Healthcare NHS Trust has selected the DXC Open Health Connect platform from DXC Technology (NYSE: DXC) and is creating a blueprint that could dramatically reduce mental health referral times in order to provide the right assistance for at-risk children through the use of digital technology.

London NHS trust turns to secure messaging tech to help 10,000 staff amid Coronavirus epidemic

Highland Marketing Hospify release - 29 May 2020
London North West University Healthcare NHS Trust deploys Hospify to help professionals communicate, and to broadcast important messages to staff. The first ever secure clinical messaging app to be approved for the NHS Apps Library has been made available to more than 10,000 employees at a major London NHS trust, in a bid to help staff communicate with each other and with patients more effectively during the COVID-19 crisis.
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