Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world
Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT market; and new opportunities for vendors. Silvia Piai

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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We feature today on @HTDigitalhealth with news of our cloud based contact system which is being used by many #PCNshttps://t.co/jzdQpn3lNt
Our client @VisionableG features today on @HTDigitalhealth with insight into how #healthtech can be more inclusive… https://t.co/JOJ4a5xEwY
.@XonUK develops 'one number' contact system access for patients booking #COVIDVaccination appts. Supporting #GP an… https://t.co/h34DCRlKeY
Nobody can predict how #2021 will pan out as #Covid19 continues. But that doesn't mean #HealthTech companies can't… https://t.co/bXL9oHSjBg
England's #Covid19 #vaccination #IT system is struggling. Big time. According to a report in this morning's @HSJnews
Want six #toptips for #HealthTech #Marketing, #PR and #Comms in #2021? You got 'em. To find out more, read our blog… https://t.co/Bw49NUzyYS
Do you work in an #NHS trust that needs to keep #patients in touch with loved ones during the #pandemic? If so, che… https://t.co/zPuQjdxYrY
#HealthTech news in the Healthcare Roundup newsletter includes: @CernerUK winning the first #EPR contract of the ye… https://t.co/0jqmb6AiXI
#NHS news in our Healthcare Roundup newsletter is still dominated by #Covid19; but the pandemic is triggering a rol… https://t.co/zWWyywf6Ie
Great to see our client @XonUK featured on Open Access Government today with thoughts from Managing Director… https://t.co/dCxR7TOYUK
In this weeks news, @VisionableG feature on @TomorrowsCare with the latest on Visionable Connect - a free video ca… https://t.co/1hsLhzaEzK

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Blog, analysis and interviews

A digital strategy refresh for health and care in Scotland – what to expect

Scotland is due to launch a refresh of its Digital Health and Care Strategy as early as March 2021. What might the Scottish government set out? Matthew D’Arcy takes a look.  For the avid followers of digital...

Artificial intelligence in the real world

The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to...

Six tips for health tech sales and communications in 2021

Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of...

Highland Marketing’s review of the year, 2020

There are no prizes for guessing what has dominated the news this year. Once the novel coronavirus arrived in the UK in the spring, it disrupted the economy, the NHS, its suppliers, and the lives...

Guest interview: Silvia Piai

The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT...

Health tech communications in the second wave of Covid-19 – and beyond

The arrival of the novel coronavirus was shocking, but it had a positive impact on the uptake of technology in the NHS. Now, as the health service prepares for winter and a ‘reset’ next spring,...
Highland Marketing PR Wire

Visionable renews its commitment to connecting hospital patients with their loved ones

Highland Marketing Visionable release - 19 January 2021
NHS trusts offered free use of the Visionable Connect video calling platform as the second wave of the Covid-19 pandemic continues

First NHS trust and Sectra achieve rapid go-live in Greater Manchester patient diagnostic imaging initiative

Highland Marketing Sectra release - 11 January 2021
The Pennine Acute Hospitals NHS Trust has become the first of eight NHS trusts to deploy a state-of-the-art imaging IT solution from Sectra that is transforming how clinical staff examine crucial patient images.

The Institute of Healthcare Management calls for openness and honesty about NHS capacity as sickness absence soars

Highland Marketing Institute of Healthcare Management release - 8 January 2021
The UK’s leading, independent, membership body for health and social care managers says politicians and policy makers must level with the public as one in five poll respondents say more than 15% of staff are now off sick or isolating

CliniSys launches laboratory information management system for genomic laboratories

Highland Marketing CliniSys release - 7 January 2021
Leading LIMS provider brings GLIMS Genomics to the UK to support the rapid expansion of genomic testing

Patients and charities to benefit from additional free media services in Christmas offer to hospitals

Highland Marketing WiFi SPARK release - 2 December 2020
Hospital radio, interviews with iconic musicians, BBC archives and more than 600 healthcare information videos are among the services that patients will be able to access free of charge in hospitals that are signed up to WiFi services by WiFi SPARK. Hospital charities will also benefit from being supported on the SPARK Media platform, in a drive to help boost funds and raise awareness.

Remote patient technology helps reduce hospital admissions and cares for patients at home

Highland Marketing Docobo release - 30 November 2020
Liverpool, Monday 30th November 2020 - Remote patient technology is helping reduce pressure on hospital beds on Merseyside by offering COVID-19 patients the opportunity to be monitored and cared for in their own homes via a new initiative.
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