Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra

Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion
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The @DHSCgovuk published 'a plan for digital health and social care' this week, wrapping in a bunch of announcement… https://t.co/T0F9sQSkX6
The Health and Care Act came into force today, so @NHSEngland can take on its new form, and integrated care systems… https://t.co/EmJ8DvCmzH
The @DHSCgovuk is looking for new 'regulatory levers' to drive #NHS digitisation. @HSJnews report on yesterday's… https://t.co/A91yfGJZY8
The @DHSCgovuk is promising an #NHS "digital revolution" (again) with the publication of the Digital Health and Car… https://t.co/weeQ58smEM
With rail, legal, and other strikes underway, it seems unlikely the #NHS will avoid unrest over pay this year. It… https://t.co/xrOWtoRPKb
.@ESNEFT & @WestSuffolkNHS have signed a #digitalpathology contract with @SectraNews to transform pathology service… https://t.co/mJUFeP8d7h
The #NHS has cleared 15,000 very long (+2 year) waits from the waiting list, and is now on the "final push" to clea… https://t.co/xvv4hKeZQ7
#HealthTech news in the Healthcare Roundup newsletter: end of COPI info sharing regime; @UnitedHealthGrp @Optum to… https://t.co/4EfOrfbkXh
#Healthcare #integration news in our Healthcare Roundup newsletter: #Scotland pushes ahead with plans for a Nationa… https://t.co/XO5IbYDJK3

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Blog, analysis and interviews

Taking the pulse of the NHS at Confed Expo

The NHS’ big conference of the year took place in Liverpool last week. Lyn Whitfield reports on what the keynote sessions had to say about recovery and reform, and what the expo’s digital zones had...

Interview: Anne Cooper

Digital nurse leader Anne Cooper is joining the Highland Marketing advisory board; a group of NHS IT and industry experts that provides a sounding board for discussion of healthcare IT. She talks to Lyn Whitfield...

Health tech comms for tough, competitive times

The NHS is emerging from the Covid-19 pandemic with limited resources to meet the huge pressure it is under. That’s focusing attention on national targets and upping the stakes for health tech companies with digital...

Trusts to HIMSS5 by December 2023: will they make it this time?

Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board discussed the approach being developed by NHS England’s transformation directorate,...

Seven hundred and 30 days later: #Rewired22

Digital Health Rewired was one of the last health and tech shows to go ahead before the UK locked down in the face of the Covid-19 pandemic. Two years later, #Rewired22 was back at the...

Guest interview: Matthew Swindells

The new chair of four trusts in North West London has had a long career in the NHS and a significant influence on the development of its IT. He talks to Lyn Whitfield about progress...
Highland Marketing PR Wire

The health sector must learn from The Ockenden Report

Highland Marketing C2-Ai release - 22 June 2022
Good leadership, better data, and a safety culture vital to prevent further harm, says industry leader following publication of damning report into maternity services

Northern Care Alliance NHS Foundation Trust to deploy new laboratory information system from CliniSys

Highland Marketing CliniSys release - 22 June 2022
WinPath Enterprise will support harmonised working practices at pathology services around Greater ManchesterThe investment aligns with the Trust’s IT strategy and move towards cloud-first computingNew LIMS system will help the Trust and partners deliver around 30 million tests a year for a population of 1.2 million people.

What can happen in a year of NHS diagnostic modernisation?

Highland Marketing Sectra release - 6 June 2022
In November 2021, the government announced nearly £250 million over the course of a year to help modernise diagnostics. Jane Rendall, UK managing director at Sectra, reflects on what this will help to achieve and how imaging networks across the country are maturing.

Northern Care Alliance sets up 500 bed virtual ward

Highland Marketing Dignio release - 23 May 2022
The Northern Care Alliance is setting up one of the UK’s biggest virtual wards. Its appointed medical technology specialist, Dignio, will provide the technology to monitor more than 500 patients in their own homes.

London Cardiac Remote Monitoring Programme to support cardiac surgery waiting list pathway with Ortus-iHealth

Highland Marketing Ortus-iHealth release - 18 May 2022
One of the first, big implementations of remote monitoring technology in the UK will reduce risk and improve care for up to 8,000 patients waiting for heart surgery using the Ortus platform

Kent NHS trusts to modernise patient diagnostics across the region with Sectra

Highland Marketing Alcidion release - 12 May 2022
A new agreement with imaging technology partner Sectra will help a consortium of trusts deliver faster diagnoses, improve capacity and deliver community diagnostics. Benefits from common imaging systems across large parts of South East England are also expected.
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