Guest interview: Dr Masood Ahmed

Highland Marketing’s latest interviewee is a digital leader in the Black Country and West Birmingham. Masood Ahmed says his role is to create the right environment for innovation, which is why he supports the All4Health&Care...

Interview: Will Smart

The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its...

Guest interview: Silvia Piai

The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT...

Guest interview: Hassan Chaudhury

The digital health lead at the Department of International Trade’s Healthcare UK, attended a meeting of the Highland Marketing advisory board to discuss the challenges faced by new entrants to the health tech market. He...

Guest interview: Nicola Haywood-Alexander

Nicola Haywood-Alexander is the latest member of the Highland Marketing advisory board. Lyn Whitfield talks to her about her career, the Tech4CV19 initiative, and why the NHS needs a new kind of partnership with health...

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