Building brands

Highland Marketing is experienced in creating messages, corporate identity, and brand campaigns that position you as the ideal partner.

Messaging and positioning

From one-off product launches to full-scale market entry, our insight helps define the optimal positioning for your brand.

Corporate identity

Reflecting your messaging and positioning, we create a visual identity that helps you stand out in a busy marketplace.

Advertising and promotion

From creative concepts to performance evaluation, we build effective online and offline advertising campaigns.

Events and exhibitions

We offer stand design and build, and management services for events and conferences of all sizes.

Social and digital marketing

We understand how to help you stand out from the crowd with effective web sites, and social / digital campaigns.

We wondered if we could benefit from external marketing advice and it eventually became apparent that while we did, we needed an agency with specialised, in-depth understanding of the healthcare sector.
Paul Heeran
Paul Heeren
Marketing Director, X-on
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR
C2-Ai raises awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Evolving health tech marketing: Clinisys & Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Coordinate My Care and the impact of thought-leadership
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
Digital care plans in NHS: Coordinate My Care success
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
The power of video marketing for health tech
Blog
The power of video marketing for health tech
LinkedIn content mastery: from strategy to success
Blog
LinkedIn content mastery: from strategy to success
Blog
Avoiding PR blah: achieving PR hoorah!
Innovative marketing technologies to invest in for 2024
Blog
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Blog
What’s the value of marketing?
Leveraging user testimonials in health tech marketing
Blog
Leveraging user testimonials in health tech marketing
5 key components of a successful brand exposed
Blog
Five key components of a successful brand
Maximising outcomes with agency and in-house synergy
Blog
Maximising outcomes with agency and in-house synergy
Content marketing strategies for health tech providers
Blog
Content marketing strategies for health tech providers
Blog
Allocating your 2024 healthcare marketing budget: a comprehensive guide
Unlocking impactful colour psychology in design
Blog
Unlocking impactful psychology of colour in design: exploring colour theory
How marketing and PR can support health tech sales activity
Blog
How marketing and PR can support health tech sales activity
Health tech marketing - get it right, but get it done
Blog
Get it right, but get it done
How to create a winning health tech marketing strategy
Blog
How to create a winning marketing strategy for health tech companies in the UK
Deep dive into messaging - are you delivering the right messages?
Blog
Are you delivering the right messages?
Blog
Getting it right – Webinars
Mastering the 6 Ps of marketing in the health tech industry
Blog
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Blog
It’s budget planning time: don’t panic, focus…
Healthcare technology marketing - from B2B to B2C
Blog
Healthcare technology marketing: How to go from B2B to B2C
Establishing your voice: steps to become a thought leader
Blog
Establishing your voice: steps to become a health tech thought leader
10 signs that you need to invest in your visual branding
Blog
10 signs that you need to invest in your visual branding
Shhhh! Secret techniques that enhance marketing collateral
Blog
Shhhh! Secret techniques that will enhance your marketing collateral
Blog
Getting traction for an international product in the NHS
Branding mistakes to avoid in 2023
Blog
Elevate your branding: mistakes to avoid
Top 5 SEO strategy tips for health tech companies in the UK
Blog
Top 5 SEO strategy tips for health tech companies in the UK
The power of emotional storytelling in health tech marketing
Blog
The power of emotional storytelling in health tech marketing: building lasting connections
Drip, drip, drop - the importance of your content plan
Blog
Drip, drip, drop
Master your marketing to power your healthtech start-up
Blog
Getting started with marketing
Raising awareness in health tech
Blog
Raising awareness