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Telling stories

Highland Marketing understands  how to create stories that prove the value of your products and services.

PR and media placement

We will help identify what you need to say, who you need to talk to, and make it happen.

Case studies, opinion pieces and blogs

We create compelling content that gains widespread coverage across major industry channels.

Webinars and roundtables

We’re skilled in delivering webinars and roundtables that deliver your messages to relevant audiences.

Check out our library of previous projects.

Print design

From concept to execution, we ensure every flyer, brochure, leaflet and mailer communicates clearly and reinforces your value proposition.

Video production

Starting by understanding your message and target audience, we create informative and engaging video content.

Check out our library of previous video projects.

Public affairs

We’re well connected and understand how to get your message to policy makers and influences.

Utilising a full range of PR and marketing services to create and tell a compelling story, the team developed excellent relationships with our customers to bring the best of their work to light.
Donald Kennedy
Donald Kennedy
Managing Director, Patientrack
New Zealand health software company builds brand awareness in the UK
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
Coordinate My Care and the impact of thought-leadership campaigns
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
How one medical imaging company projected its message to the NHS
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
NHS & public sector sales acceleration success for mobile applications solutions provider
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
Talking PR with Katy Brooks from Orion Health
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
Patientrack makes a splash in Scotland
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
How Alcidion found its market in the UK for a new kind of health tech
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Talking sales acceleration and PR with Fenner Pearson from Meantime
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
Clinithink: integrated communications raises profile around UK industry event
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
How C2-Ai raised national awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Engaging trust: Liverpool’s answer to technology uptake
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Evolving health tech marketing: Clinisys and Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Marketing techniques and strategy
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Secrets from the algorithm: insights from Google’s Search Content Warehouse API leak
Marketing techniques and strategy
Secrets from the algorithm: insights from Google’s Search Content Warehouse API leak
Raising awareness
Marketing techniques and strategy
Raising awareness
Embracing innovation in health tech marketing
Marketing techniques and strategy
Embracing innovation in health tech marketing
Versatile writing models for impactful PR and marketing
Marketing techniques and strategy
Versatile writing models for impactful PR and marketing
The ROI of digital vs. traditional marketing in health tech
Marketing techniques and strategy
The ROI of digital vs. traditional marketing in health tech
What’s the value of marketing?
Marketing techniques and strategy
What’s the value of marketing?
It’s budget planning time: don’t panic, focus…
Marketing techniques and strategy
It’s budget planning time: don’t panic, focus…
LinkedIn content mastery: from strategy to success
Marketing techniques and strategy
LinkedIn content mastery: from strategy to success
Getting it right – Webinars
Marketing techniques and strategy
Getting it right – Webinars
Get it right, but get it done
Marketing techniques and strategy
Get it right, but get it done
I want to tell you a story…
Marketing techniques and strategy
I want to tell you a story…
10 steps to developing a robust crisis communication plan
Marketing techniques and strategy
10 steps to developing a robust crisis communication plan
Avoiding PR blah: achieving PR hoorah!
Marketing techniques and strategy
Avoiding PR blah: achieving PR hoorah!
Top strategies your health tech marketing agency should implement
Marketing techniques and strategy
Top strategies your health tech marketing agency should implement
Drip, drip, drop
Marketing techniques and strategy
Drip, drip, drop
The power of emotional storytelling in health tech marketing: building lasting connections
Marketing techniques and strategy
The power of emotional storytelling in health tech marketing: building lasting connections
Establishing your voice: steps to become a health tech thought leader
Marketing techniques and strategy
Establishing your voice: steps to become a health tech thought leader
How marketing and PR can support health tech sales activity
Marketing techniques and strategy
How marketing and PR can support health tech sales activity
Five healthcare PR lessons from the political parties
Marketing techniques and strategy
Five healthcare PR lessons from the political parties
Think like a journalist
Marketing techniques and strategy
Think like a journalist
Leveraging user testimonials in health tech marketing
Marketing techniques and strategy
Leveraging user testimonials in health tech marketing
Allocating your healthcare marketing budget: a comprehensive guide
Marketing techniques and strategy
Allocating your healthcare marketing budget: a comprehensive guide
Selling into the NHS; it’s not about luck, it’s about having the right approach
Industry insight
Selling into the NHS; it’s not about luck, it’s about having the right approach
The power of content: budgeting for content marketing in health tech
Marketing techniques and strategy
The power of content: budgeting for content marketing in health tech
Maximising outcomes with agency and in-house synergy
Marketing techniques and strategy
Maximising outcomes with agency and in-house synergy
Healthcare technology marketing: How to go from B2B to B2C
Marketing techniques and strategy
Healthcare technology marketing: How to go from B2B to B2C
Are you delivering the right messages?
Marketing techniques and strategy
Are you delivering the right messages?
Getting it right – Positioning
Marketing techniques and strategy
Getting it right – Positioning
Getting traction for an international product in the NHS
Industry insight
Getting traction for an international product in the NHS
The power of video marketing for health tech
Marketing techniques and strategy
The power of video marketing for health tech
How to create a winning marketing strategy for health tech companies in the UK
Marketing techniques and strategy
How to create a winning marketing strategy for health tech companies in the UK
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Marketing techniques and strategy
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Health tech marketing analytics: measuring success and ROI
Marketing techniques and strategy
Health tech marketing analytics: measuring success and ROI
The multichannel approach: diversifying your health tech marketing budget for 2024
Marketing techniques and strategy
The multichannel approach: diversifying your health tech marketing budget for 2024
Mastering the art of B2B marketing strategy: a comprehensive guide
Marketing techniques and strategy
Mastering the art of B2B marketing strategy: a comprehensive guide
Boost engagement with proven social media triggers
Marketing techniques and strategy
Boost engagement with proven social media triggers
Targeting the right audience in healthcare marketing
Marketing techniques and strategy
Targeting the right audience in healthcare marketing
Getting started with marketing
Marketing techniques and strategy
Getting started with marketing
Content marketing strategies for health tech providers
Marketing techniques and strategy
Content marketing strategies for health tech providers
Foot on the accelerator
Marketing techniques and strategy
Foot on the accelerator
Be careful what you claim in PR
Marketing techniques and strategy
Be careful what you claim in PR

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