Gregor MacKenzie is a highly skilled digital native with vast experience spanning every major discipline in the digital marketing field. As the Digital Lead at Highland Marketing, he has applied his extensive knowledge across digital strategy, brand development, digital profile management, video production, and much more, to deliver exceptional results for clients.
Gregor’s approach to user-centric digital marketing has been instrumental in many successful years of projects with diverse and unique clients. Known for his ability to swiftly master new technologies, platforms, and tools, Gregor consistently adapts to the fast-paced evolution of the digital ecosystem. His ability to seamlessly integrate emerging and cutting-edge techniques with sound marketing knowledge across many distinct digital disciplines enables him to craft cohesive, performance-driven strategies that not only engage users but also drive tangible business outcomes.
Whether leading brand development, managing multi-channel campaigns, or pioneering innovative marketing solutions, Gregor’s breadth of expertise and adaptability make him both versatile and highly effective. His passion for excellence and deep understanding of what works in the digital environment have consistently empowered clients to achieve their goals and stand out in a competitive marketplace.
Outside of his professional work, Gregor is equally dedicated to his personal projects. He is an experienced UAV (drone) pilot and has produced media featured on major international and domestic media channels including BBC One and Channel 4. Additionally, Gregor is the driving force behind award-winning premium live events, where he combines his technical expertise and creative vision to deliver unforgettable experiences. When he needs to break away from the digital realm, Gregor enjoys hillwalking across the Scottish Highlands and Islands.
