Adoption and diffusion of healthcare technology faces many barriers, including the challenge of bringing buyers and innovators together. Raising awareness through more active media engagement can help address this challenge, writes Highland Marketing’s senior account...
Earlier this month, BBC Radio 4 aired a programme entitled good news is no news, in which former news editor Charlie Beckett explored the unrelenting negativity in the mainstream news agenda, preoccupied with violent crime,...
“It’s a quiet news week, I wonder why that is?” asked a colleague yesterday. “Everyone is on holiday and parliament is in recess, so there’s not a lot to report on” I shrugged. “In that...
I work remotely much of the time and on my lunch break yesterday I tuned into midday television. It became clear immediately which sub-demographic the broadcaster had decided to place me in. I must be...
I like to think that I am pretty broad minded with a good sense of humour and the ability to laugh at myself. But whilst watching Twenty Twelve – the mockumentary about the team organising...
You’re launching a new product or service but how will this generate extra revenue for your company if nobody knows about it or fully understands the customer benefits? To effectively reach new customers and maintain...
Money matters in journalism – by that I mean financial figures such as contract values. Many years spent writing on business for magazines and newspapers dramatically reinforced the point that a story with sterling signs...
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