What’s the value of marketing?

Some people think marketing effectiveness equals number of prospects reached divided by money spent. That’s too simplistic, especially when you’re taking a subtle message to sophisticated people. Highland Marketing founder, Mark Venables, considers a better...

Getting started with marketing

You’ve got an innovative and excellent product, so why aren’t NHS influencers and decision makers talking about it? Dr. Alastair Kirby is an Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network...

Health tech comms: fit for 2022

The UK and its health and care services are working through another period of uncertainty. But when the omicron wave of Covid-19 has passed health tech suppliers can expect a ‘more normal’ 2022. So, they...

Take me back to the ocean

After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...

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