The arrival of the novel coronavirus has been shocking and is impacting on all sorts of unexpected areas, including the use of technology in the NHS. Health tech vendors are naturally scrambling to respond. But...
Mark Venables, chief executive of Highland Marketing, looks back at some of the key trends in the UK health tech market in 2019, at how they affected demand for the consultancy, content, PR and marketing...
Highland Marketing took to the Solent for the 2019 Silicon Cup regatta: the #1 networking event on the water for IT professionals, which raises money for three great charities. From initial fear and apprehension, to...
One hundred entries, four expert judges, a shortlist of six, and finally a winner. Lyn Whitfield explains how Highland Marketing judged the #HealthTechToShoutAbout category of this year’s Health Tech Awards, who made the top spots,...
Six months ago, Highland Marketing formed an alliance with Experiential HealthTech. Chief executive Mark Venables and consultant Andrena Logue sat down to discuss how the alliance has developed and how it is supporting health tech...
Highland Marketing has stepped up as the communications and PR partner for the Moore Blatch Silicon Cup Regatta. But why should tech companies want to take part in a sailing event? Committee member Justin Langford...
Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019, run by the Health Tech Newspaper. North Tees and Hartlepool NHS Foundation Trust won the ‘impact’ category of last year’s awards; and...
Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019. And that got us thinking: what makes a good entry? Lyn Whitfield, who has sat on many judging panels, gives her top...
Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...
Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact. When Matt Hancock announced a ban...
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