Analysing markets

Highland Marketing understands market drivers, policy issues and key influences and can help you find your place in the market.

Growth consulting

Whether you’re a start-up or an established player looking for new opportunities, we help you build your growth strategy.

Market intelligence

Our experience and contacts lets us decode market behaviour and help you understand what it means for you.

Competitive analysis

We’re skilled in providing an objective comparative evaluation and gap analysis of your value proposition.

Segmentation and selection

Using our sector knowledge, we help you identify and prioritise your potential customer base.

Planning

Our skilled account directors work with your team to build an effective and measurable go-to-market plan.

When I started looking for a marketing company with the right expertise I found that Highland Marketing left the others behind. They were the only agency that could demonstrate a real depth and breadth of knowledge of the healthcare sector, plus an extensive network of contacts.
Paul Volkaerts
CEO, Nervecentre
Targeting the right audience in healthcare marketing
Blog
Targeting the right audience in healthcare marketing
Make the most of 'six plus one' digital priorities
Blog
Make the most of six plus one (plus)
Maximising outcomes with agency and in-house synergy
Blog
Maximising outcomes with agency and in-house synergy
Overcoming NHS market entry challenges: Parsek's inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
Evolving health tech marketing: Clinisys & Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office