Susan Venables, founder and client services director at agency Highland Marketing: “Being a marketing and communications agency specialising in healthcare and technology, the experience of the staff that we recruit is absolutely key to our success. Although we have offices based in central London and Scotland, allowing a degree of flexibility in our recruitment process is crucial as the individuals that we choose to work for us should be based on their ability, knowledge and skills, not where they live. Because of this, a number of the team are based virtually, meaning that they work remotely from their homes, travelling to and from our offices, customer sites and events as and when required.