This news suggests that the NHS Commissioning Board is due to issue guidance that will aim to dramatically accelerate the adoption of electronic patient records by NHS hospital trusts. I welcome those plans! And I am sure, all of us who would like to see a paperless or paper-lite NHS both from a supplier as well as an NHS perspective, would welcome the approach too!
Then I started reading a bit more beyond the headlines and realised that this new plan seems to be all about big stick approach!
So what does the real NHS think about this big stick policy?
How about some incentivisation, would that not be more effective?
Across the pond in the USA, their meaningful use programme and reform agenda cleverly combine the incentives and penalties and they seem to be moving towards their digitisation goals of their health systems. I am not advocating we copy the same, but just ask the question about bringing in some incentives to go with yielding the stick?
What is that one incentive suppliers are looking for? What is that one incentive the NHS is looking for, so that they can prioritise the digitisation efforts? And how can we combine the two to ensure that a paperless NHS is not just a result of what we need but also what we want.
Looking for some comments… @rkumar.
The Highland Marketing advisory board discussed social care and technology a year into the Covid-19…
Tech companies must engage marginalised patients, embrace diversity as a business imperative, and could become…
At Highland Marketing, we recognise that we have a duty to protect the environment and…
To truly stand out in our saturated market it's imperative for your health tech marketing…
Delve into the versatility of writing models like PAS, AIDA, and the inverted pyramid. Learn…
The former NHS CNIO for England has joined the Highland Marketing advisory board. Here, she…