Highland Marketing promotes Sarah Bruce to account director

Industry leading healthcare PR and marketing communications company, Highland Marketing has promoted Sarah Bruce to the position of account director.

Sarah joined Highland Marketing in May 2011 as communications and digital media consultant following more than two years as a senior reporter at respected, leading healthcare IT news site eHealth Insider.

During her time at Highland Marketing she has successfully applied her strong healthcare and media expertise to a broad range of customer campaigns from clinical research to healthcare technology organisations.

In addition she has helped to enable Highland Marketing to execute successful social media strategies to achieve far-reaching results for numerous clients as well as the provision of an end-to-end video production service

Sarah said: “Over the past 14 months, I have built close relationships with our clients, which I believe is integral to understanding their needs and achieving the best possible results.

“As account director, I look forward to strengthening these relationships to continue to ensure that each of our clients is recognised as a leader in their field by helping them to adapt their messaging and campaigns within the ever changing healthcare industry.”

In her new position Sarah will be responsible for managing existing portfolios as well as new accounts, helping them to build and maintain the best possible brand recognition, profile and reputation. She will also act as the main day-to-day point of contact, not only for clients but also for the many organisations that she has been working closely with during her time at Highland Marketing.

On top of that she will continue to lead on social and digital media for the company ensuring that Highland Marketing can provide an all encompassing PR and marketing service to meet any requirement.

Mark Venables, CEO of Highland Marketing said: “Since joining Highland Marketing Sarah has really impressed me with her extremely wide range of skills from writing, video production through to social and digital media, and whatever Sarah produces it is always to an extremely high standard. Her drive to exude excellence and produce great results, not only for her clients, but also for herself and Highland Marketing has provided the confidence to promote her to the position of account director.

“In her new role our clients will continue to benefit from her skills and knowledge of the healthcare marketplace. She will also play a pivotal role in helping Highland Marketing grow as a business.”

Sam Shah: a three-point plan for digital delivery  
Social care and technology: where are we now?
Bola Owolabi: How tech firms can narrow healthcare inequalities
Top strategies your health tech marketing agency should implement
Versatile writing models for impactful PR and marketing