Experiential learning company VR-EP is gaining significant attention for its immersive virtual reality experience, now known as ParaNatus.
Designed to help better prepare paramedics for childbirth emergencies, the product was launched with the help of health tech marketing specialists at Highland Marketing.
An integrated campaign spanning brand creation, messaging, digital, website, video, and sales acceleration approaches, has helped to tell a compelling story that is generating leads for VR-EP and its stakeholders. This is helping to place an important health tech innovation into the hands of healthcare professionals.
Kevin Gordon, director for VR-EP, explains the impact of this successful approach to health tech marketing.
