Highland Marketing has joined the leading technology trade association Intellect.
The association, which was formed in May 2002 to give a single powerful voice to the UK technology sector, represents more than 800 SMEs and multinational corporations.
As well as having a number of industry programmes, such as central and local government, education and transport, Intellect has an increasingly popular healthcare group.
As the only healthcare and technology specific marketing and PR company that is a member of the organisation, Highland Marketing will look to gain insight and knowledge from the workshops and meetings often led by senior industry figures in this area.
This will ensure that Highland Marketing continues to provide the best advice to its growing customer base, as market conditions change, and enable its team to apply their expertise to individual client campaigns.
In addition to utilising Intellect to sharpen its industry knowledge, Highland Marketing will offer its services to Intellect members, many of whom are new to the UK technology sector and require a tailored marketing and PR strategy,
Mark Venables, CEO of Highland Marketing said: “Intellect’s objective to develop the UK’s capability to support a strong and growing technology sector aligns with the work that Highland Marketing continuously delivers for its clients, that is to ensure companies of all sizes have the best route to market.
“We look forward to participating in the lively debates and social events that Intellect holds as well as getting to know the other members and how we can assist them within the changing landscape.”