Dedicated health tech agency secures place on G Cloud 12, to support NHS digital communications
Highland Marketing has secured a place on the latest iteration of the G Cloud, to give health and care organisations a faster route to procure support for digital communications.
The dedicated health tech agency has been told by Crown Commercial Services that its application to appear on G Cloud 12 has been successful.
It is now listed in three categories as a provider of communications services for NHS organisations that want to launch or promote digital maturity models, products or services to other NHS and healthcare organisations, their own staff and stakeholders, or patients and users.
Chief executive Mark Venables said: “Covid-19 has shown that not only is healthcare extremely important, but technology in healthcare really matters. The accelerated take up of digital services across the sector is a proof point for this.
“It will continue to be essential for national, regional and local organisations to make sure that their staff and stakeholders are fully engaged with new systems and new ways of working, and to make patients, their families and carers aware of what is available.
“As a dedicated health tech agency, Highland Marketing has the expertise and capacity to help busy NHS communications professionals spread the word about the latest developments.
“Our listing on G Cloud 12 will give them a faster and easier way to procure our communication, PR and marketing services, so the huge opportunities presented by the effective roll-out of health tech are not missed.”
The government launched G Cloud in 2012, to make it easier for public-sector bodies to buy IT services that use cloud computing. The first iteration of the G Cloud had 700 suppliers. The latest iteration, G Cloud 12, went live on 28 September, with 36,200 suppliers and over 4,750 services.
Highland Marketing was founded in 2002 and is a full-service marketing agency that works with both public sector organisations and health tech suppliers to spread awareness of successful IT products, health tech deployments, and digital services.
One of the services it has listed on G Cloud 12 is ‘NHS digital product or service communications’, which is intended to support organisations that want to extend innovation to others.
“One of the biggest challenges in digital healthcare is spreading innovation and securing buy-in for solutions that can benefit the NHS, its clinicians and patients,” Venables said.
“With almost two decades of experience of the health tech market, we can provide the strategic advice, content support, and reach into relevant media to deliver success for the increasing number of healthcare bodies that want to extend the reach of their IT developments, whether that is to secure additional revenue or to maximise their impact.”
Other services for which Highland Marketing is listed on G Cloud 12 are: ‘NHS clinical or patient digital product or service communications’, which is designed to help healthcare organisations to promote new ideas, products and services to stakeholders, clinical users, and patients, and ‘NHS digital maturity communications’. The services and their components can be seen on the G Cloud framework under cloud support services at Digital Marketplace cloud support.
About Highland Marketing
Highland Marketing is an integrated communications, PR and marketing consultancy supporting UK and international health tech organisations. Over 18 years we have built a reputation for being the go-to agency for vendors and their customers. Talk to us about market strategy, research, branding, messaging, content marketing, PR, social media and sales acceleration.