Highland Marketing has engaged the services of Paul Curran as a writer and communications advisor to support the company’s expansion and growing client base. He joins the team with over 25 years’ experience as a business writer and marketing communications specialist across both B2B and B2C.
Over the past 10 years, Paul has written extensively about the application of ICT within the healthcare marketplace, contributing regularly to Microsoft’s NHS Resource Centre, eHealth Insider and other industry information sources.
Commenting on his appointment, Paul said: “Having previously communicated regularly with Highland Marketing as a journalist, I’m now looking forward to working with them agency side and using my experience as a writer to help support their rapidly growing portfolio of healthcare related clients.
“I have interviewed and written about several of their clients in the past, which means I’m already familiar with their technologies and culture. I relish the prospect of working more closely with these organisations ‘on the inside’ as it were.”
Mark Venables, Highland Marketing CEO, said: “Highland Marketing has grown significantly in recent months and we need experienced writers and communications specialists to ensure we maintain our high level of service. Paul’s experience both in journalism and healthcare will enable us to continue developing our service offering and providing our clients with the best possible solutions using high calibre expertise.”