Formic

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Formic

Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.

John Morley, CEO, Formic
The power of video marketing for health tech
Stabilising the NHS – it’s going to take a lot more than AI
Get it right, but get it done
Guest interview: Dr Jane Brightman
Getting it right – Positioning