By Myriam McLoughlin

Having just returned from two days at EHI Live 2012, I can honestly say that despite weary legs, I am still buzzing! This was the first time in Highland Marketing’s ten year history that we decided the time was right to attend such an event as an exhibitor, complete with highland cows in tow (more on that later), and what a good decision it was.

With attendance up by more than 20% on last year, according to the organiser’s data collection figures, the atmosphere at Birmingham NEC was certainly vibrant. Many exhibitors I spoke to commented on the interesting conversations they had with senior IT and clinical NHS delegates wanting to discuss specific projects and investigating new technologies. There was definitely a feeling that business may be on the up again, which was hinted at by the new health minister, Dr Dan Poulter, in his presentation when he suggested that the government will announce “…more dedicated funds for clinicians to harness technology.”

Delegates were enthusiastic about the varied speaker programme on offer at the show, with key highlights including NHS Confederation chief executive Mike Farrar’s keynote speech at the first CCIO Leaders Network Annual Conference, being held as part of EHI Live 2012 and, a rousing speech by Liam Maxwell, deputy chief government information officer, in which he said that SMEs were generally much cheaper and more flexible than large companies.

With the addition of two new strands to the conference programme, targeted at the research industry and GPs, there was a real sense of an inclusive eHealth community gathering over two days to share ideas, debate key issues and generally working together to improve healthcare delivery.

But the eHealth community not only met at EHI Live, they also tweeted there! And they tweeted so much that #EHILive ‘trended’ on Twitter on both days of the show. In fact Twitter has extended the life of EHI Live by enabling people to interact well before the event started and generating so much enthusiasm that people organised a “tweet-up” at the show to meet fellow tweeters in person!

As I was leaving the NEC on Wednesday evening, my Twitter stream was still flowing with discussions around key healthcare and technology issues. As a communications professional working in the healthcare technology sector it is great to see social media being harnessed to such good effect.

Now back to those highland cows, well cardboard cut-outs to be precise, which caused quite a stir in the exhibition hall. Not to mention our chocolate ‘cow pat” giveaways, which went like hot cakes! I can safely say that the Highland Marketing team (cows included!) are already looking forward to EHI Live 2013!

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Myriam McLoughlin

Myriam McLoughlin

Senior Account Director
Myriam is an enthusiastic and focused PR and communications professional with many years of experience in the hi-tech sector. She combines a results-oriented approach with creative flair, delivering high level campaigns on time and on budget. She has worked with a range of UK and international clients, managing and running complex and demanding campaigns in many specialist areas. Well-known IT and telecoms clients have included Unisys, Ericsson, Global One and Open Text and Data General. Myriam’s skills include strategic consultancy, copywriting, media and analyst relations, event organising and market research.
“Really knowing and understanding your customer are fundamental to effective PR and communications. Getting to know each client’s people, culture and products is essential for a campaign which will make them stand out from the crowd, win positive media attention and persuade potential customers that this is a company they want to work with.”
A little about Myriam:
  • French by birth and fully bilingual, Myriam is well-equipped to communicate fluently and easily with clients throughout the English and French-speaking worlds.
  • Myriam has an impressive academic record, including a first degree in communications and PR, from Bordeaux University, and a second, in information and library studies, from Loughborough University.
  • Before going into PR she ran a profitable business as a La Jolie Ronde franchisee, recruiting 50 pupils and teaching them French, both at school and privately.
  • Peace and relaxation comes from walking her beloved dog, which she manages to fit in between acting as a taxi service for her three children.
Myriam McLoughlin

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