A crisis can emerge at any moment, threatening to harm your organisation’s reputation and disrupt business operations. Effective crisis communications are essential to managing these situations swiftly and efficiently, ensuring that your stakeholders remain informed and your brand is protected. Without a prepared plan, the consequences can be severe, including long-term reputational damage and financial loss.
Highland Marketing understands the critical importance of being prepared for any crisis. Our comprehensive crisis communications support ensures that your organisation is equipped to handle any situation with confidence. We help you anticipate potential issues, develop robust response strategies, and maintain clear, consistent communication with all stakeholders during a crisis.
At Highland Marketing, we have developed a meticulous and proactive approach to crisis communications. Our process is designed to ensure your organisation can respond swiftly and effectively to any crisis, minimising potential damage and maintaining stakeholder trust.
Highland Marketing provides a range of bespoke crisis communication services designed to meet the specific needs of your organisation. Our comprehensive approach ensures that you are prepared for any crisis and can respond effectively to protect your reputation and maintain stakeholder trust.
We start by identifying and establishing a crisis management team tailored to your organisation’s specific needs. This team includes senior executives, public relations experts, and legal advisors, ensuring all aspects of the crisis are managed effectively.
We conduct thorough risk assessments to identify potential vulnerabilities within your organisation. This includes reviewing existing risk materials, conducting structured interviews with leadership, and auditing current communication channels.
Based on our risk assessments, we develop robust mitigation plans to minimise potential exposure and provide clear steps for responding to issues as they arise. This includes creating a risk register with prioritised risks and responsible owners.
We produce a detailed response plan that outlines the lines of control, action checklists, and immediate remedial actions needed to address critical issues swiftly and effectively.
When a crisis occurs, having a well-developed plan is only the first step. Our team is ready to assist in the deployment of your crisis communication plan to ensure a coordinated and effective response.
We help activate the various communications and processes that have been established, including responding to media inquiries, managing social media comments, and providing regular updates to stakeholders.
Our team handles all media and social media interactions, ensuring that your organisation’s messages are consistent, accurate, and timely. We prepare key spokespeople for media interviews and provide guidance on handling difficult questions.
We organise daily briefings with the crisis communications team and key stakeholders to keep everyone informed about the situation’s development and the actions being taken
We offer extensive training and scenario planning services to ensure your team is well-prepared to handle any crisis situation.
Our training programs are designed to equip your key spokespeople with the skills and confidence needed to communicate effectively during a crisis. This includes handling media inquiries, public statements, and internal communications.
We facilitate scenario planning workshops to help your team practice and prepare for potential crisis situations. These workshops include “what if” scenarios and war-gaming exercises to test response strategies and improve preparedness.
We provide comprehensive training for all relevant staff, ensuring they understand their roles and responsibilities during a crisis. This includes training for helpline staff and those responsible for handling inquiries from various stakeholders.
Our services include setting up advanced notification and monitoring systems to ensure rapid response and continuous monitoring during a crisis.
We establish multi-channel notification systems to quickly update and mobilise your crisis management team and key stakeholders. This ensures timely communication and coordination during a crisis.
We set up comprehensive monitoring systems to gather real-time intelligence and track communications across all channels. This includes monitoring social media, news outlets, and internal communications to stay ahead of developments and respond proactively.
We understand that a proactive approach to crisis communications is essential for safeguarding your organisation’s reputation. Our comprehensive crisis management services are designed to ensure you are always ready to respond swiftly and effectively.
Don’t wait for a crisis to strike—take the first step towards robust crisis preparedness and response by contacting us today.
When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating in a crisis.
