Drip, drip, drop
In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor considers the role of lead nurturing; also known as automated marketing or drip marketing. With long lead times in...
Raising awareness
If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...
Guest Interview, David Stone
The managing director of Kaleidoscope Consulting talks to Lyn Whitfield about the General Data Protection Regulation, and the challenge the NHS faces in implementing it. On his Twitter profile, David Stone says he “spends an...
What does the GDPR mean for healthcare IT marketing?
Senior communications manager Rob Benson asks what the General Data Protection Regulation will mean for marketers; and what Highland Marketing is doing to get ready for the GDPR, which comes into force on 25 May....
Do you know that you’re blending in?
Ever noticed how health IT suppliers say the same thing? Highland Marketing’s Becky Mellor says that suppliers need to craft more specific messages if they want to avoid blending in and shares some handy hints and tips....
Predictions for 2018
What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...
It’s budget planning time: don’t panic, focus…
Becky Mellor, senior account manager at Highland Marketing, passes on some practical tips for making the most of a limited marketing budget, without exhausting yourself. It’s that time of year again – budget planning....
Internal comms for healthcare tech: creativity is key
The success of major NHS IT projects can depend on the staff who will use new technology as much as on the technology itself. Account executive Dariusz Kasparek has come across some great examples of...
The role of media and marketing in spreading innovation in the NHS
Adoption and diffusion of healthcare technology faces many barriers, including the challenge of bringing buyers and innovators together. Raising awareness through more active media engagement can help address this challenge, writes Highland Marketing’s senior account...
Highland Marketing appoints Dariusz Kasparek as company’s new account executive
Kasparek joins the Highland Marketing team and will use his B2B and B2C experience to support the company’s clients Healthcare PR and marketing company Highland Marketing has appointed Dariusz Kasparek to support clients and their...
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