Think like a journalist

In the first of a new series of blogs, content and communications lead Matthew D’Arcy reflects on what makes healthcare PR campaigns successful. “Think about your audience” is a pretty basic rule for any piece...

Are you social media mature?

I recently read an article on Huffington Post on how to be annoying on Facebook. “Ran only 5 km in 30 minutes. Gosh, that’s bad.”“What a party! Jillian is the turtle, haha, so awesome!”“In school...

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