Raising awareness   

If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...

Predictions for 2018

What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...

Communicating excellence could help save the NHS

The government’s new communications plan has a focus on public health, prevention and reducing NHS demand. But is something missing? Matthew D’Arcy asks the question. Keeping people well and avoiding costly episodes of care will...

The joy of language

I had the good fortune recently to have been in Southern Spain, or, as so quaintly labeled by the tabloids, the good old ‘Costa del Crime.’ As I was struggling to decipher some of the...

Don’t write off the press release

Last week the government’s communications chief Alex Aiken declared, “the press release is dead“. Aiken argues that this method of communicating with journalists and other key stakeholders, which dates back to the start of the...

Don’t miss the boat!

The traditional wisdoms about the benefits of investing in marketing during tough times are proving true once again. Talking to people across the healthcare IT spectrum it’s clear that those who have maintained a high...

/0 comments

Find out how we can help your business

Get in touch

top