Healthcare
Roundup
 
1 September 2023
 
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Six months in health tech and marketing 
Most of the UK is about to enjoy a long, bank holiday weekend. But once the schools go back in September, the NHS and its technology suppliers will move into one of their busiest periods as they plan to execute government initiatives and prepare for winter.

That makes the coming week the perfect time to reflect on what has happened in NHS and digital policy since the start of the year. So, in place of our weekly newsletter, we have a summer special round-up of our best analysis, debates, PR, marketing and sales tips from the past six months to help you get ready to make the most of the opportunities ahead.
Working with an NHS in crisis: health tech in 2023
Highland Marketing Blog
In January, Highland Marketing co-founders Mark and Susan Venables looked at the trends that would shape digital health in 2023. Half-way through the year, they revisit their predictions, and consider what they mean for marketing, PR and communications this autumn and winter.
What should be top of mind for the new NHS CIO
Analysis
The NHS is looking for a new chief information officer, and the Highland Marketing advisory board has been considering what should be on his or her ‘to do’ list.
Make the most of six plus one (plus)
Highland Marketing Blog
NHS England has urged the health service to focus on ‘six plus one’ digital priorities – with additional ‘must dos’ in its recovery and winter planning guidance. This creates an important opportunity for health tech suppliers – so you need to be ready to make the most of it. Mark Venables explains how.
Guest interview: David Hancock
Guest Interview
The long-standing health and social care IT expert and advocate for interoperability discusses frontline digitisation, shared care records, and standards adoption. Interoperability is closer than we think, he says: what we need are open APIs, and they’re coming…
Med tech and health tech: strategies and opportunities
Analysis
The Department of Health and Social Care has just published a strategy for medical technology. The Highland Marketing advisory board asked what chief information officers need to know about it; and how they can make the most of the opportunities that will come from integrating device data with medical records.
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