Highland Marketing led on the press for a big informatics project for us, utilising specialist contacts to get the trust maximum publicity. The team was a pleasure to work with, ensuring we were kept informed of progress along the way and ensuring that our feedback was taken into account.
Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.
Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.
Highland Marketing’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland Marketing’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.
No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.
Having worked with Highland Marketing for a number of years now, I am constantly impressed with their personal nature and ability to over achieve against expectations. The team are very proactive in ensuring projects remain on schedule and go above and beyond to deliver within budget and to a very high standard. They are excellent value for money and have a deep knowledge of the public sector that enables them to interpret the needs of the customer better than the customer themselves.
Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.
Highland Marketing has an excellent knowledge of the healthcare industry, coupled with great writing skills. This means that the articles they provide for the publications I edit are very pertinent, well researched and very well received by our readers. Working with Highland Marketing is a real pleasure as they do make my life a lot easier!
Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.
Highland Marketing provides a rich source of content relevant for readers across our range of healthcare publications. Members of the team show a strong understanding of healthcare trends, of our readers and our editorial priorities. I regularly draw on the high quality material and insights from NHS organisations and technology providers sent to us from Highland, which we can quickly and easily consume for our readers. Modern day publishing requires the ability to create high quality stories quickly – content from Highland’s clients is invariably useful in this mission.
John Whelan has passed away – we must be sensitive as to where this quote is used.
As a busy NHS trust Highland Marketing’s professionalism was exemplary in terms of supporting us to achieve significant positive exposure around the successful deployment of Patientrack. Their support included arranging a site visit to the hospital by a journalist from a national newspaper, ensuring it went smoothly for our clinical team, which resulted in a two page feature. They also secured media coverage in a range of health and technology publications, which has helped us to showcase how we are embracing technology to deliver enhanced patient safety and care. We would happily work with them again!
Of all the agencies that send me material, Highland Marketing is by far the best for providing relevant, engaging and high quality content. I can rely on Highland to provide the latest news in healthcare from a wide range of organisations, and to offer authoritative opinion pieces of interest to our readership. Story ready material that translates complex issues into understandable and accessible copy, makes my life so much easier in relaying important healthcare stories to our readers. An email from the Highland team will always be opened by my editorial team, and I would highly recommend them to anyone who wants to get their story out.
I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.
As an organisation, we have been working very closely with the Highland Marketing team for a number of years, the Highland Marketing team have provided us with expert advice, guidance and support as we travel along our ambitious ‘digital journey’. The Highland Marketing team are the epitome of professionalism and have a collaborative style that delivers maximum value to their customers.
How refreshing to be working with a communications agency with such an in-depth understanding of the healthcare market. As a result, their copywriting hit the mark with the right tone, right approach and right message. I look forward to working with Highland Marketing on further projects.
Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.
The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.
Due to their background, extensive experience, and detailed understanding of the healthcare market, the sales acceleration team at Highland were able to hit the ground running with our campaign. The initial phase generated some solid leads and provided a pipeline of further prospects. The feedback and continual communication with the team helped refine the CommonTime message and ensure we focused on areas where they were getting traction. We see this continuing engagement as key to securing further business for CommonTime within the health and social care space.
In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!