Highland Marketing led on the press for a big informatics project for us, utilising specialist contacts to get the trust maximum publicity. The team was a pleasure to work with, ensuring we were kept informed of progress along the way and ensuring that our feedback was taken into account.
Amy Blackburn , Communications manager, Bolton NHS Foundation Trust
Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.
Breda Corish , Clinical solutions director (UK and Northern Europe), Elsevier
Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.
Donald Kennedy , Managing director, Patientrack
Highland Marketing’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland Marketing’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.
Dr Harald Deutsch , Vice president, CSC
No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.
Helen Parslow , Director of marketing and business development EMEA, MedeAnalytics
Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.
Jane Rendall , Managing director, Sectra
Highland Marketing has an excellent knowledge of the healthcare industry, coupled with great writing skills. This means that the articles they provide for the publications I edit are very pertinent, well researched and very well received by our readers. Working with Highland Marketing is a real pleasure as they do make my life a lot easier!
Jo Makosinski , Editor, Building Better Healthcare
Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.
John Morley , CEO, Formic
As a busy NHS trust Highland Marketing’s professionalism was exemplary in terms of supporting us to achieve significant positive exposure around the successful deployment of Patientrack. Their support included arranging a site visit to the hospital by a journalist from a national newspaper, ensuring it went smoothly for our clinical team, which resulted in a two page feature. They also secured media coverage in a range of health and technology publications, which has helped us to showcase how we are embracing technology to deliver enhanced patient safety and care. We would happily work with them again!
Kim Hughes , Head of media, PR and communications, St Helens and Knowsley Teaching Hospitals NHS Trust
Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.
Lynette Ousby , UK Managing Director, Alcidion
I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.
Mike Fuller , Marketing director, InterSystems
As an organisation, we have been working very closely with the Highland Marketing team for a number of years, the Highland Marketing team have provided us with expert advice, guidance and support as we travel along our ambitious ‘digital journey’. The Highland Marketing team are the epitome of professionalism and have a collaborative style that delivers maximum value to their customers.
Professor Graham Evans , Chief information and technology officer at North Tees and Hartlepool NHS Foundation Trust, and chief digital officer for the North East and North Cumbria Integrated Care System, InterSystems
How refreshing to be working with a communications agency with such an in-depth understanding of the healthcare market. As a result, their copywriting hit the mark with the right tone, right approach and right message. I look forward to working with Highland Marketing on further projects.
Professor Julia Riley , Clinical lead, Coordinate My Care
Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.
Sarah Bruce , Director, Media, Marketing and Communications, HIMSS
The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.
Shane Tickell , CEO, IMS MAXIMS
In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!
Tim Dunn , Vice president, FairWarning
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