Highland Marketing offers marketing and competitive analysis services, and market entry, portfolio and partnership advice.

Market intelligence

Our expertise enables us to contextualise policy direction, provider operational reconfiguration, and market dynamics to inform and align your go-to-market planning.

Market entry strategy

We will validate your launch readiness and timing, while helping you to constructively challenge your perceptions of your brand value and capability match against market needs.

Competitive intelligence

Whether an incumbent or disruptor, we can offer a comparative evaluation and gap analysis of your overall proposition.

Portfolio roadmapping

We will work with your team to (re)assess your products and solutions, to ensure you stay relevant to healthcare buyers.


We can support you to invest in the right calibre of partners to augment your brand awareness and mitigate risk.

Thought leadership

We can co-create themed white papers, and co-host webinars to showcase and drive through your commitment to supporting healthcare’s transformation.