HIMSS

Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.