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Last week the BBC reported that the Welsh Conservative party would introduce a £10 fine for patients who frequently miss NHS hospital appointments, should they win power at next year’s assembly election. This view has...
Myriam is an enthusiastic and focused PR and communications professional with many years of experience in the hi-tech sector. She combines a results-oriented approach with creative flair, delivering high level campaigns on time and on budget. She has worked with a range of UK and international clients, managing and running complex and demanding campaigns in many specialist areas. Well-known IT and telecoms clients have included Unisys, Ericsson, Global One and Open Text and Data General. Myriam’s skills include strategic consultancy, copywriting, media and analyst relations, event organising and market research.
“Really knowing and understanding your customer are fundamental to effective PR and communications. Getting to know each client’s people, culture and products is essential for a campaign which will make them stand out from the crowd, win positive media attention and persuade potential customers that this is a company they want to work with.”
Last week the BBC reported that the Welsh Conservative party would introduce a £10 fine for patients who frequently miss NHS hospital appointments, should they win power at next year’s assembly election. This view has...
As Jeremy Hunt hangs on to his post as Secretary of State for Health, will it be business as usual for the NHS? With negotiations no longer required with the Liberal Democrats, the Conservatives can...
Earlier this month, BBC Radio 4 aired a programme entitled good news is no news, in which former news editor Charlie Beckett explored the unrelenting negativity in the mainstream news agenda, preoccupied with violent crime,...
Once labelled the most under-utilised resource in healthcare, patients are starting to be seen as part of the solution for troubled healthcare economies. The use of technology is seen as the enabler to a revolution...
Tugging at the nation’s heart strings is a standard approach for businesses trying to reach consumers, especially in the run up to Christmas. The current John Lewis TV advertisement, which tells the heartwarming tale of...
The tragic case of five-year-old Ashya King, whose parents removed him without consent from Southampton General Hospital to seek alternative treatment for his brain tumour abroad, has gripped the nation. It has also raised many...
In a letter to The Times on Monday, leading figures from the health world, including the heads of The Royal College of Physicians and The Royal College of Nursing, called for a national conversation on...
LinkedIn recently announced it had passed 15 million members in the UK, a 50 per cent increase since September 2012. Amongst the most represented industries were IT in first place, closely followed by healthcare in...
In a blog last October, I questioned whether a door drop was an adequate way to inform the public about NHS England’s plans to extract and share confidential patient information. Of concern was the fact...
T’is the season to be jolly and I have just recovered from a memorable Highland Marketing Christmas party, so in the spirit of Christmas I thought I would share a few tips to ensure your...
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