Guest interview: Silvia Piai
The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT...
Lyn is a journalist by background. After completing her training in local papers, she specialised in coverage of the public sector in England, the NHS, and healthcare IT. This has enabled her to follow closely the many twists and turns of recent health policy; and to report on them for specialist audiences. It has also given her an exceptional ability to advise clients on the reality of working with the NHS, and on communications that work for them. Lyn’s skills include strategic thinking, managing projects with a communications and publication element, editing, research, interviewing and writing.
The research director for IDC Health Insights in Europe reflects on the health tech response to Covid-19 and how it has played into longer term trends that are leading to a shake-up of the IT...
The Highland Marketing advisory board wanted to discuss how health and care organisations can make sure they are ready to implement technology and get the best use out of it. Who better to lead the discussion than James Freed, chief information officer for Health Education England?
There has been a rapid uptake of remote working and virtual consultation technology during the coronavirus pandemic, but that has left important areas of NHS IT untouched. Lyn Whitfield asks what has been happening to...
The editor of the Health Service Journal was in Roy Lilley’s virtual hot seat in November. He looked back over almost 20 years’ of editing the NHS’ most prestigious policy and management journal, ranked the...
The Academy of Fabulous Stuff took Fab Change Day online this year, and communications partner Highland Marketing was on hand to capture the highlights of an unmissable and moving event. The Academy of Fabulous Stuff...
Former health and social care secretary Jeremy Hunt was in the virtual hot-seat for the latest HealthChat with veteran NHS commentator Roy Lilley. Lyn Whitfield listened in. As Roy Lilley’s latest HealthChat got underway, its...
There is a tension between national and local control of NHS IT, and when one clashes with another it can be costly and disruptive. How could we create a more defined environment that is more...
The digital health lead at the Department of International Trade’s Healthcare UK, attended a meeting of the Highland Marketing advisory board to discuss the challenges faced by new entrants to the health tech market. He...
At its June meeting, Highland Marketing’s advisors discussed some of the challenges that face oversees companies, start-ups and scale-ups in accessing the health tech market; and how they might be overcome so they can play...
Nicola Haywood-Alexander is the latest member of the Highland Marketing advisory board. Lyn Whitfield talks to her about her career, the Tech4CV19 initiative, and why the NHS needs a new kind of partnership with health...
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