Originally Joanne joined Highland Marketing as an office manager, Joanne quickly showed a keen interest in all things marketing and a promotion to account executive followed soon after.

Amongst Joanne’s strengths are a flair for website design, a good eye for detail on documents and reports, and is a natural at directing the work of several diverse skill sets such as designers, copywriters and web developers. In the PR arena, Joanne is passionate about obtaining the best coverage for clients which she has done by developing strong relationships with journalists in healthcare.

Joanne is a team player and often attends industry events to support other members of the Highland Marketing team, in addition to tweeting for clients, arranging interviews with journalists or delivering creative ideas into campaigns or projects. Furthermore, Joanne is responsible for monitoring the healthcare marketplace, pulling together the top stories for the Highland Marketing Healthcare Roundup, read by professionals throughout the industry.

“During my time at Highland Marketing I have begun to realise how fast the healthcare industry is moving, and continually changing. This has inspired me to continue learning on a daily basis about what’s going on in the industry to be able to provide our clients with up to date relevant information. I am very much looking forward to watching the NHS improve and grow.”
A little about Joanne…
  • Joanne has a huge passion for animals and is regularly seen being walked by her GIANT German Shepherd, Bruno. In her spare time Joanne provides grooming services to local dogs.
  • Music is another love of Joanne’s; on a daily basis she can be heard in the office saying... ‘I love this song’, much to the annoyance of her colleagues!
  • In her past life Joanne trained national hunt horses. Whilst studying horse management Joanne won the award for ‘best student in equitation’ and still enjoys riding out on friends horses.

To HETT or not to HETT

Earlier this week, Highland Marketing attended the annual Healthcare Efficiency Through Technology Expo, which ran alongside Commissioning in Healthcare at Olympia, London. This year’s exhibition was the largest to date and with such a wide...

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